For Bar Convent Brooklyn, we partnered with Fernet-Branca to bring an unexpected seasonal moment to the show floor: Halloween in June.

Designed to promote Fernet-Branca’s limited-time seasonal bottles, the activation reimagined the brand’s mystique through a playful, immersive lens. A custom modular bar anchored the space, constructed from long-lasting plywood with a tambour front and gold Chemetal detailing which balances durability with elevated finishes suited for high-traffic environments.

Behind the bar, a modular back bar system featured integrated storage and shelving with pull-out side panels, allowing menus and graphic displays to rotate per event. This flexibility ensured the activation could evolve while maintaining a cohesive visual identity in every location.

The experience was further activated by a Fernetwork TV installation, built from metal extrusion and designed for complete reconfiguration across different footprints and venues. The system supported dynamic digital content which created a highly visible media presence adaptable to any future deployment.

To deepen engagement, a live tarot reader invited guests to pause, participate, and connect with the brand on a more personal level, transforming the booth from a tasting stop into a moment of discovery.

Fabrication & Production completed while under Millwright / Madwell.